The material in this presentation has been prepared by Data Choice Ltd and is general background in form ation about Data Choice’s activities current as at the date of this presentation. This in form action is given in summary form and does not purport to be complete. In form ation in this presentation, including forecast financial in form ation, should not b e considered a s advice o r a recomm endation to investors or potential investors in relation to holding, purchasing or selling securities o r other financial products o r instrum ents and does not take into account your particular investm ent objectives, financial situation or needs.
Before acting on any in form ation you should consider the appropriateness o f the in form ation having regard to these m atters, any relevant offer document and in particular, you should seek independent financial advice. All securities and financial product o r instrum ent transactions involve risks, which include (am ong others) the risk o f adverse o r unanticipated m arket, financial o r political developm ents and, in international transactions, currency risk.
This presentation may contain forward looking statem ents including statem ents regarding our intent, belief or current expectations with
respect to Data Choice’s businesses and operations, m arket conditions, results o f operation and financial condition, capital adequacy, specific
provisions and risk management practices. Readers are cautioned not to place undue reliance on these forward looking statem ents. Data
Choice does not undertake any obligation to publicly release the result o f any revisions to these forward looking statem ents to reflect events o r
circum stances after the date hereof to reflect the occurrence o f unanticipated events. W hile due care has been used in the preparation o f
forecast in form ation, actual results may vary in a materially positive or negative manner. Forecasts and hypothetical exam ples are subject to
uncertainty and contingencies outside Data Choice’s control. Past perform ance is not a reliable indication o f future perform ance.
Risks and uncertainties
The Data Choice platform is not completely developed and is subject to further changes, updates, and adjustments prior to its launch. Such changes may result
in unexpected and unforeseen effects on its projected appeal to users, possibly due to the failure to meet users’ preconceived expectations based on the White
Paper, and hence, impact its success. For the foregoing or any other reason, the development of the Data Choice platform and launch of Data Choice future
business lines may not be completed and there is no assurance that it will be launched at all. Additionally, in a down-cycle economic environment, Data Choice
may experience the negative effects of a slowdown in trading and usage of the Data Choice platform and may delay or cancel altogether the structuring and
launch of the anticipated Data Choice future business lines. Further, should the costs, financial or otherwise, of complying with any newly implemented
regulations exceed a certain threshold, bearing in mind the fact that it is difficult to predict how or whether governments or regulatory authorities may
implement any changes to laws and regulations affecting future business lines, maintaining the Data Choice platform and structuring and launching Data
Choice future business lines may no longer be commercially viable, and the Company may opt to discontinue the development and operation of Data Choice
platform. We may not be able to pay any anticipated rewards in the future. There is no assurance that there will be sufficient engagement in the Data Choice
platform and that you will receive any rewards/discounts. The ability of the Company to pay any reward to you will depend on the future results of operations
and the future business and financial condition of the Company. In the case of unforeseen circumstances, the objectives stated in this document may be
changed. Despite the fact that we intend to reach all goals described in this document, all parties involved in the purchase of Data Choice tokens do so at their
own risk. The funds raised in the ICO are exposed to risks of theft. The Company will make every effort to ensure that the funds will be securely held in
blockchain wallets. Notwithstanding such security measures, there is no assurance that there will be no theft of the cryptocurrencies as a result of hacks,
sophisticated cyber-attacks, distributed denials of service or errors, in the smart contract(s) on the Ethereum or any other blockchain, or otherwise. In such
event, even if the ICO is completed, the Company may not be able to receive the crypto currencies raised and Data Choice may not be able to use such funds
for the development of the Data Choice platform. In such case, the launch of the Data Choice platform might be temporarily or permanently curtailed.
No guarantee on trading
The Company will use reasonable endeavors to seek the approval for availability of the Data Choice tokens for trading on a cryptocurrency exchange.
Furthermore, even if such approval is granted by a cryptocurrency exchange, there is no assurance that an active or liquid trading market for the Data Choice
tokens will develop, or if developed, will be sustained after the Data Choice tokens have been made available for trading on such cryptocurrency exchange. The
Company is not responsible for, nor does it pursue the circulation and trading of Data Choice tokens on the market. Trading of Data Choice tokens will merely
depend on the consensus on its value between the relevant market participants.
Our new Marketing Infrastructure Technology will help to:
• Address & Improve Bot Fraud Costing over $16bn Per Annum
• Increase Transparency Within he programmatic Eco System
• Open the Market Up To All Advertisers
• Increase Revenues For Publishers & Content Owners
• Give Choice & Control Back To You
The world of digital marketing can sometimes be seen as a bit of a dark art. One of our founding aims is to simplify, debunk & dispel some of the myths and
maybe shed some light on some of the others.
programmatic display & video advertising is an automated process of serving ads across the internet within websites & apps. Machine Learning & Artificial
Intelligence Algorithms are used with the clients goals to place automatic bids based on websites, content and users with the aim of achieving the clients
goals
Why us?
Why is Data Choice the right company to lead the data revolution in digital marketing? Why is our teamthe right choice for clients to
advertise with?And why are we the team you should be investingin?
• Expertise: we all honed our craft at Google, where we managed over $500 million in annual ad spend
• Scope: we manage over 1,400 agencies, across four international markets
• Embedded players: we’real ready in the industry–we now want to change its landscape
• Thinking big: we plan to launch in the UKand USnext year – two of the world’s biggest markets
• Acommercial mindset: as acommercial team, we know how to take the technology to market to drive results.
The benefit sof our technology
Our new Marketing InfrastructureTechnology is desig nedto address theneedsof agencies and advertisers. Our lower tech fees let more
adverts be served for their budgets –plusweoffer free training and upport.
We’re addressing publishing partners’ need for higher revenues to pay for content creation, and rewarding them with higher ad fees
when accepting our token–eliminating the currency transaction costs.
The new technology will also address thepublic’sneed for better datacontrol, by all owing them topick and choose what data they wish
toshare, and the type of companies that can usethis data. Withtheir data being‘hashed’ and stored on the blockchain, there can be no
data breaches or in appropriate sharing of information. In addition, users will also be rewarded for sharing their data
TARGET MARKETS
program matic display and video advertising
is w orth over $50 billion per year. Mean while,
ad fraud within program m atic currently
costs advertisers over $45 m illion everyday.
We expect to focus on certain key
geographic areas initially. W ithin these
m arkets, clients are varied, including other
advertising agencies and direct clients.
author : fatimahzahra
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